If you've been haunting the sparkling water aisle lately and coming up empty-handed on your Topo Chico fix, you're not alone — and one Austin company is absolutely here for it.
Rambler, the local sparkling water brand born and bred right here in the 512, has been quietly capitalizing on the ongoing Topo Chico supply crunch. While the beloved Mexican import has been struggling to keep shelves stocked, Rambler has been hustling to fill that bubbly void — and from what we're hearing, it's working.
Look, Austin has always had a complicated love affair with Topo Chico. It's practically a personality trait around here. But when your go-to is MIA, you start looking around, and Rambler has been smart enough to make sure they're standing right there with a cold can when you do.
The timing is no accident. The brand has been leaning into retail expansion and making noise in the local food and beverage scene for a while now, and a competitor's supply hiccup is basically a golden ticket for a scrappy hometown brand trying to grab more shelf space and mindshare.
For Rambler, this isn't just about swooping in on a shortage — it's a chance to convert a whole wave of curious Austinites into loyal fans. And honestly? If you haven't cracked one open yet, this might be the moment to give your local option a real shot.
Keep your eyes on this one. Rambler's been building something steady here in Austin, and this particular stretch of good timing could be the kind of break that really moves the needle for them.